Everyone Is Trying to Make This TikTok Go Viral—and It Never Will

The app’s algorithm is so powerful that ordinary TikTok users can’t get their favorite videos into the record books. Homegrown viral campaigns like the egg that took over Instagram are a thing of the past.

Article was originally published https://www.wired.com/story/everyone-is-trying-to-make-this-tiktok-go-viral-and-it-never-will/

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