Google is starting to let users into its AI search experiment

SGE is a big change to Google Search, and Google’s rolling it out cautiously. | Screenshot taken from the Google I/O 2023 keynote replay

A few Google users are about to start seeing a very different set of search results. The company announced this morning that it is opening up access to Search Labs, its new home for testing search features. Labs is still guarded by a waitlist, and it’s not clear how quickly Google intends to let people in, but two weeks after announcing Labs at Google I/O, it’s at least starting to ship.

The most interesting feature in Labs is the Search Generative Experience, which puts an AI-generated summary at the top of search results across Google. You ask for information about The Defenestration of Prague, and rather than direct you to Wikipedia or Google’s infamous “10 blue links,” Google will generate a few paragraphs of information and offer…

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