Kia’s rebrand has left many people wondering who ‘KN’ is

What do you see when you look at this logo? | Photo by Roberto Baldwin for The Verge When I see the relatively new Kia logo, which is just the brand’s name but in an extremely angular, scrunched-up font with a seemingly connected “I” and middle line-less “A,” the first thing that comes to mind is “wow, that makes sense on a state-of-the-art EV but feels laughably out-of-place on this minivan.” But apparently, there are many, many people whose reaction is more along the lines of “wait… what does that…

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